K.Jum - Branding Design

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This project was an assignment from university, focusing on redesigning the branding for 'Khun Jum' curry puffs. The key idea was to emphasize daily freshness, as the product is made from scratch every day and is a popular treat from Saraburi province.

The new design uses vibrant colors to highlight this freshness. Red was chosen to stimulate appetite, while brown evokes nostalgia, encouraging people to buy it as a souvenir. The redesign aimed to make the product more attractive and memorable.